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Mon, 05/10/2015 - 23:32

Made in Britain Launches #1000Makers Campaign

Made in Britain Launches #1000Makers Campaign

Made in Britain, a not for profit organisation supporting British manufacturing has launched a new initiative, #1000Makers, to find and recruit a further 500 British manufacturers by December 2015.

The #1000Makers campaign will target British manufacturers from all fields, from independent businesses to multi-national corporations. It will also include clothing manufacture in the fields of menswear, womenswear and childrenswear.

The campaign will lend manufacturers the official Made in Britain marque, designed to identify British-made products and raise brand awareness. The move comes after a survey of British consumers showed 67% of people said they wanted an official seal of approval to determine UK-made products. Using a country of origin label can also benefit British brands abroad.

John Pearce, CEO of Made in Britain, says, “The Made in Britain campaign is a community of amazing makers, from specialist craftspeople to corporations employing thousands. The goal we all share is sustainable economic growth and the creation of manufacturing sector jobs. With twice as many members, we can increase the impact we have when lobbying buyers and specifiers around the country, highlighting this diverse range of businesses, products and people.

“Our membership is growing fast,” he continues. “We’ve recently passed the milestone of 500 manufacturers and we aim to reach 1,000 ready for January 2016, when we’ll also be engaging with the general public and businesses through retail promotions and online stores. With a little more than 12 months to go until the Rio Olympics and Paralympics, there has never been a better time to be shouting about British made products and championing the UK’s amazing manufacturing sector.”